Entries by Vic Marcus

The Buying Power of Asian Americans

In a Nielsen study done in 2015, it was determined that 77% of Asian Americans speak a language other than English at home. In fact, more than 8 million people living in America are speaking Chinese (3.3 million), Tagalog (1.7 million), Vietnamese (1.5 million), and/or Korean (1.1 million) and 40% of those people say they […]

3 Reasons to Provide Interpreters for Your Customers

For businesses in certain industries, it’s a fairly common practice to provide interpreters for their customers. In this article, I will use the healthcare industry as an example, where the patient is a customer. You may view providing interpreters as just another unnecessary business expense. Let me show you why it is necessary and how […]

12 Acronyms Every Buyer of Language Services Must Know

I think we can agree that every industry has its unique terminology, right? Working in a particular industry, we may not even think twice about the language we use. It comes naturally to us. But can our target audience understand us? To them, our industry jargon could very well be a foreign language. For example, […]