When it comes to language, things are rarely “right” or “wrong”. There are so many ways to express the same feeling or convey the same point, and everyone seems to have a preference. In spontaneous conversation, this is rarely a problem. Differences in preference either go unnoticed, or are good for a laugh. We’ve all […]
I’m a big fan of obstacle course challenges and have competed in multiple Spartan races in the past few years. In a typical obstacle course you have to run, walk, climb, crawl and roll your way through various physical and mental challenges along the way. While not as physically demanding, a translation process is very […]
Creating excellent marketing content could take months for a solid and intriguing campaign. It involves your marketing, sales, operations and executive teams. Now that you have your content ready in English, you are thinking of translating it into other languages. You then decide to reach out to a language service company to discuss your project […]
This week is the National Customer Service Week, so in its honor I’d like to show you how you can improve your customer experience strategy. Customer service is an essential component of the overall global customer experience, from building awareness and attracting new customers to conversion, cultivation, and advocacy. There are three organizations I’m going […]
NWI Global at the ATA 55th Annual Conference The American Translators Association (ATA) holds one of the premier annual events in the language services industry, the ATA Annual Conference. This year will be the 55th installment and is being hosted in the beautiful Chicago, Illinois. The conference will offer an opportunity to connect with over […]