Entries by Vic Marcus

How to Penetrate New Markets in the Pacific Northwest

As a marketer, you’re always looking for untapped market segments of potential consumers to buy your products or services, right? If you’re not, your competitors will beat you to it. Those new market segments are not easy to come by, and you know it. Would you like to learn about potential new market segments in […]

How to Request an Interpreter from a Referral Agency

Do you remember the last time you tried to request an interpreter from a referral agency and didn’t have a good experience? Or maybe you’ve never requested an interpreter before and are looking to learn about the request process. If either of these cases is applicable to you, continue reading. I will explain what you […]

We Have a New Address and New Office

NWI Global Successfully Moves into a New Office After 6 years at our old location in Park Tower 2, we decided to move to a new office. Thankfully, our new office is still located in the Park Tower Business Center. We’re now located in Park Tower 4, just a few blocks away from our old […]

Why Interpreters Charge for Untimely Cancellations

A friend of mine will be getting married next year. He and his fiancée are currently in the process of putting all the pieces together for the wedding, which includes food & drinks, music, flowers and photography. After talking to him, what I discovered is that the vendors that provide these services for weddings generally […]

How to Instantly Improve Global Customer Experience

This week is the National Customer Service Week, so in its honor I’d like to show you how you can improve your customer experience strategy. Customer service is an essential component of the overall global customer experience, from building awareness and attracting new customers to conversion, cultivation and advocacy. There are three organizations I’m going […]