Content marketing is a huge driver of business for many companies. According to recent research conducted by the Content Marketing Institute, 71% of B2B marketers meet to discuss their content marketing programs at least once per month. That number is even greater for companies with a B2C business model. Over 77% of B2C marketers use […]
Let’s say you’re planning to get some materials translated. You’re prepared to pay for professional translation services, because you understand the benefits. You’ve even found a language service company (LSC) that you trust, and you’re ready to get a quote. However, you’re still hesitant, because you want to know with 100% certainty that you’ve received […]
A Roadmap for Instructional Designers Earlier this month I attended and participated in the Learning Solutions Conference & Expo in Orlando. Even though I was there on behalf of NWI Global, exhibiting at the expo, I couldn’t pass up the opportunity to learn something new. It was a great place to learn, with so many […]
As a buyer and consumer of language services, you have a certain expectation for quality. What you may not know is that there are three constraints that play a role in achieving quality. The last thing you want is to be disappointed by the translation vendor you’re working with, right? If I were in your […]
Your company has some projects lined up for the year that will require it to communicate in more than one language. You get on Google and search for “translation companies + insert your search criteria here”. In fact, you are probably reading this article because of a search you just did. You get about a […]