For businesses in certain industries, it’s a fairly common practice to provide interpreters for their customers. In this article, I will use the healthcare industry as an example, where the patient is a customer. You may view providing interpreters as just another unnecessary business expense. Let me show you why it is necessary and how […]
Have you ever thought about getting that awesome tattoo and hoped not to regret it later? Most of us have, including myself. A tattoo can be something simple that takes minutes to complete or more elaborate that takes months, if not years. It can be done by a professional tattoo artist at a reputable parlor […]
I think we can agree that every industry has its unique terminology, right? Working in a particular industry, we may not even think twice about the language we use. It comes naturally to us. But can our target audience understand us? To them, our industry jargon could very well be a foreign language. For example, […]
Producing content for your business is a thoughtful, careful, and important process. You apply significant time and resources to creating content that is relevant and memorable for your target audience. Once you’ve got it just right, you may be ready to have your content translated. Making the decision to translate your materials into one or […]
Content marketing is a huge driver of business for many companies. According to recent research conducted by the Content Marketing Institute, 71% of B2B marketers meet to discuss their content marketing programs at least once per month. That number is even greater for companies with a B2C business model. Over 77% of B2C marketers use […]