I think we can agree that every industry has its unique terminology, right? Working in a particular industry, we may not even think twice about the language we use. It comes naturally to us. But can our target audience understand us? To them, our industry jargon could very well be a foreign language. For example, […]
Producing content for your business is a thoughtful, careful, and important process. You apply significant time and resources to creating content that is relevant and memorable for your target audience. Once you’ve got it just right, you may be ready to have your content translated. Making the decision to translate your materials into one or […]
Content marketing is a huge driver of business for many companies. According to recent research conducted by the Content Marketing Institute, 71% of B2B marketers meet to discuss their content marketing programs at least once per month. That number is even greater for companies with a B2C business model. Over 77% of B2C marketers use […]
Let’s say you’re planning to get some materials translated. You’re prepared to pay for professional translation services, because you understand the benefits. You’ve even found a language service company (LSC) that you trust, and you’re ready to get a quote. However, you’re still hesitant, because you want to know with 100% certainty that you’ve received […]
A Roadmap for Instructional Designers Earlier this month I attended and participated in the Learning Solutions Conference & Expo in Orlando. Even though I was there on behalf of NWI Global, exhibiting at the expo, I couldn’t pass up the opportunity to learn something new. It was a great place to learn, with so many […]